It's a miracle!
What has dad so excited? Mom sees the plain brown wrapper and drops the dishes. Kid and Cat hang on for dear life as Dad rushes into the kitchen. He's going fast - check out the streak marks and the gravity-devying hat.
Mom can rest assured that the presence of Cat and Kid mean that the plain brown wrapper contains something for the entire family. Something absolutely wholesome, yet utterly amazing.
With a tagline like that, no wonder it arrived in a plain brown wrapper.