The jet-age housewife had a plethora of labor-saving devices at her fingertips. And what was a labor-saving device without - you guess it - a mascot? Preferably in anthropormorphized glee?
One such device was the NuTone "In-Built" device. Of course, it's not enough to show smiling, vacant-faced moms in orgasmic glee over a mixer. No, the men (who else?) behind this instruction booklet had to make a dancing, prancing, long-legged vixen of an appliance:
Oh, yes, she can!
Go ahead, babe. Flutter those eyelashes. You won't last long in THIS kitchen!
Right about now, the housewife imagines the knife in the back of whomever thought up this lame gimick.
And just to recap, in case the wife didn't get it:
I wonder what she'd do with a yam.